Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched.

While you are your company's biggest ambassador, we can help you frame your message to get your company noticed by:

  • writing your positioning statement

  • determining your objectives

  • identifying your target customers

  • identifying your target media

  • developing story angles

  • making the pitch

  • following up

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