Public Relations


Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched.

While you are your company's biggest ambassador, we can help you frame your message to get your company noticed by:

writing your positioning statement

determining your objectives

identifying your target customers

identifying your target media

developing story angles

making the pitch

following up

Advertising is saying you're good.
PR is getting someone else to say you're good. 
Jean-Louis Gassee

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