Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched.
While you are your company's biggest ambassador, we can help you frame your message to get your company noticed by:
writing your positioning statement
determining your objectives
identifying your target customers
identifying your target media
developing story angles
making the pitch