Event Marketing
CityDance
Integrated Event Marketing for Elevation Celebration Gala
(2024–2025)
Client: CityDance
Role: Event Marketing
Focus: Integrated event marketing · Donor communications · Email campaigns · Social media strategy · On-site storytelling · Post-event engagement
About
CityDance is a leading nonprofit dance institution serving the national capital region. Anchored in a belief that diversity advances excellence, CityDance works to create opportunities that promote equitable access to dance education and performance.
Results & Impact
Supported a $210,000 fundraising and sponsorship goal for the gala
Increased attendance and donor engagement through targeted email and social campaigns
Strengthened brand awareness among influencers, press, and prospective donors
Clearly connected audience participation to $150,000+ in annual scholarships and financial aid for emerging dance artists
Led to an extended contract to develop content for the entire organization
Challenge
CityDance needed to elevate awareness of its Conservatory, drive attendance, and meet ambitious fundraising goals for its annual Elevation Celebration gala, while introducing new donors to the organization’s mission and impact.
Approach
Led an integrated marketing and communications strategy centered on storytelling, donor cultivation, and visibility across owned, earned, and social channels. The campaign highlighted alumni success, artistic excellence, and the real-world impact of scholarships through coordinated email, social media, press outreach, influencer engagement, and on-site activations.