Fractional Marketing

Listen4Good

Marketing Systems & Content Operations

(2024–2026)

Client: Listen4Good

Role: Fractional Marketing Lead / Strategic Consultant

Focus: Building scalable marketing systems, content infrastructure, and execution capacity for a growing national nonprofit

About

Listen4Good supports nonprofits and funders to center community voice through feedback. As the organization grew, the challenge was less about ideas and more about execution at scale.

My work focused on translating strategy into durable systems that could support ongoing content production, reporting, campaigns, and funder communications—without overloading a small team.

Results & Impact

  • 14,000+ content sessions (12 months)

    • across all channels, with steady traffic driven primarily by organic search and referrals 

  • 2,085 content page views (30 days)

  • 32% engagement rate 

  • 33,000+ organic search impressions

  • 13–15% CTR

    • Educational content (e.g., listening bias, courtesy bias, feedback loops) ranking and driving consistent discovery, reinforcing Listen4Good’s role as a sector thought leader 

  • Website traffic distributed across organic search, referrals, and email, reducing reliance on any single channel 

  • Traffic reached audiences across the U.S. and internationally, supporting Listen4Good’s national footprint and funder visibility 

  • Supported execution of hundreds of marketing tasks across campaigns, content, reporting, and distribution through a centralized Asana system

  • Enabled leadership to move from reactive marketing to planned, quarterly execution

  • Created durable systems that continue to support campaigns, reporting, and content production into 2026

Key Initiatives & Deliverables

Marketing Infrastructure

  • Built centralized yearly marketing workplans spanning campaigns, content, reporting, and distribution

  • Structured projects and task hierarchies to support long-term execution

  • Created repeatable workflows for content, webinars, publications, and updates

Messaging & Strategy

  • Developed messaging frameworks aligned to funders, nonprofits, and partners

  • Defined quarterly themes and narrative focus areas

  • Supported positioning for advanced programs, toolkits, and learning communities

Content & Campaigns

  • Editorial planning and execution across:

    • LinkedIn and social media

    • Online campaigns

    • Publications and reports

    • Webinars and virtual events

  • Oversaw production of toolkits and funder-facing resources

Reporting & Dashboards

  • Built marketing dashboards to track content, campaigns, and outputs

  • Supported quarterly updates and reporting processes

  • Helped translate activity into funder-relevant insights

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